Terms of Use

Last updated: 13/08/2026

Who we are

Jacobs & Xu is the owner and operator of this website: https://jacobsandxu.com.

If you have any questions about these Terms of Use, please contact us using the details below:

Business name: Jacobs & Xu
Website: https://jacobsandxu.com
Email: contact@jacobsandxu.com
Telephone: +44 (0)203 105 7544

Acceptance of these terms

By accessing or using this website, you agree to these Terms of Use. If you do not agree to them, please do not use the website.

We may update these terms from time to time. Any changes will be posted on this page and will take effect from the date shown at the top. Your continued use of the website after changes are posted means you accept the revised terms.

Use of this website

You may view, download and print content from this website for your own personal or internal business use.

You must not:

  • use this website in any way that is unlawful, fraudulent or harmful
  • copy, reproduce, republish or redistribute our content for commercial purposes without our written permission
  • attempt to gain unauthorised access to the website, its servers or any connected systems
  • introduce viruses, malware or any other material that is malicious or technologically harmful
  • use automated systems to scrape, harvest or extract content or data from the website
  • use the website in a way that damages, disables or impairs it, or interferes with anyone else’s use of it

We may suspend or restrict access to the website, in whole or in part, at any time and without notice.

Intellectual property

Unless otherwise stated, all content on this website, including text, articles, insights, illustrations, graphics, logos, layout and design, is owned by Jacobs & Xu or licensed to us.

You may share short extracts of our published articles provided you credit Jacobs & Xu and link to the original page. You must not reproduce whole articles, remove attribution or present our content as your own.

Where third-party research, statistics or frameworks are referenced on this website, those remain the property of their respective owners.

No professional advice

The content on this website is provided for general information only. It reflects our views on the use of artificial intelligence in organisations and is not tailored to your circumstances.

Nothing on this website constitutes professional, legal, financial or technical advice, and you should not rely on it as such. Before acting on anything you read here, we recommend you seek advice appropriate to your own situation.

No client relationship

Contacting us through this website, including by using our contact form or booking a call, does not create a client or contractual relationship between you and Jacobs & Xu.

Any engagement will be governed by a separate written agreement signed by both parties. These Terms of Use apply to your use of the website only.

Accuracy and availability

We take reasonable care to ensure the information on this website is accurate and up to date at the time of publication. We do not guarantee that it is complete, current or free from error.

We do not guarantee that the website will always be available or uninterrupted. Access may be suspended for maintenance, updates or reasons outside our control.

Limitation of liability

To the extent permitted by law, we exclude all warranties, conditions and representations relating to this website and its content, whether express or implied.

We will not be liable for any loss or damage arising from your use of, or inability to use, this website, or from reliance on any content it contains. This includes loss of profits, loss of business, loss of data, business interruption or any indirect or consequential loss.

Nothing in these terms limits or excludes our liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot be limited or excluded under English law.

Third-party links

This website may contain links to third-party websites. These links are provided for convenience only.

We have no control over the content of third-party websites and accept no responsibility for them or for any loss or damage that may arise from your use of them.

Privacy and cookies

Our use of your personal data is set out in our Privacy Policy, which forms part of these terms.

Governing law

These Terms of Use, and any dispute arising from them, are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction.