Privacy Policy
Last updated:17/03/2026

Who we are
Jacobs & Xu is the owner and operator of this website: https://jacobsandxu.com.

If you have any questions about this Privacy Policy or how we use your personal data, please contact us using the details below:

Business name: Jacobs & Xu
Website: https://jacobsandxu.com
Email: contact@jacobsandxu

What personal data we collect
We may collect and process the following personal data:

• Identity and contact data, such as your name, email address, telephone number and company name, where you provide these to us
• Enquiry data, including the contents of any message you send to us through our contact form or by email
• Technical data, such as your IP address, browser type and version, time zone setting, device type and operating system
• Usage data, including information about how you use our website
• Cookie data, where cookies or similar technologies are used on the website

How we collect your personal data

We collect personal data when:

• you complete a contact form on our website
• you contact us by email
• you browse or interact with our website
• you manage your cookie preferences through our cookie banner, where applicable

How we use your personal data

We may use your personal data to:

• respond to your enquiries
• communicate with you about our services
• operate, maintain and improve our website
• monitor website performance, security and reliability
• comply with legal and regulatory obligations
• protect our business against misuse or unauthorised access

Lawful bases for processing

Under UK data protection law, we must have a lawful basis for processing your personal data. We rely on one or more of the following:

• Legitimate interests
• To operate our website, respond to enquiries, manage our business and improve our services.

Contract

Where processing is necessary to take steps at your request before entering into a contract, or to perform a contract with you.

Legal obligation
Where we need to process personal data to comply with a legal or regulatory obligation.

Consent

Where required, for example in relation to certain non-essential cookies or marketing communications.

How we share your personal data

We may share your personal data with trusted third parties where reasonably necessary for the operation of our website and business, including:

• website hosting providers
• website developers and technical support providers
• email service providers
• contact form or website plugin providers
• analytics providers, where used
• professional advisers, where necessary
• regulators, public authorities or law enforcement bodies, where required by law

We do not sell your personal data.

International transfers

Some of our service providers may store or process personal data outside the United Kingdom.

Where this happens, we will take reasonable steps to ensure your personal data is treated securely and in accordance with applicable data protection law.

How long we keep your personal data

We will retain personal data only for as long as reasonably necessary for the purposes for which it was collected, including for legal, regulatory, tax, accounting or reporting purposes.

For example:

• contact form and email enquiry data will usually be kept for as long as needed to deal with your enquiry and for a reasonable period afterwards for business record-keeping
• technical and website usage data may be retained for security, maintenance and analytics purposes in line with the settings of the relevant systems we use

Where we do not have a fixed retention period, we will determine retention by considering the nature of the data, the purpose for which it was collected and any legal or operational requirements.

Your rights

Under UK data protection law, you may have the right to:

• request access to the personal data we hold about you
• request correction of inaccurate or incomplete data
• request erasure of your personal data in certain circumstances
• request restriction of processing in certain circumstances
• object to processing based on legitimate interests
• request transfer of your personal data, where applicable
• withdraw consent at any time, where we rely on consent

If you would like to exercise any of these rights, please contact us at contact@jacobsandxu.com

Complaints

If you have any concerns about how we use your personal data, please contact us first and we will try to resolve the issue.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK regulator for data protection matters.

Third-party links

This website may contain links to third-party websites. If you follow a link to another website, please note that those websites have their own privacy policies and we are not responsible for how they collect or use your personal data.

Embedded content

Pages on this website may include embedded content from third-party websites, such as videos, maps, social media content or other media.

Embedded content from third-party websites behaves in the same way as if you had visited that website directly. Those websites may collect data about you, use cookies or similar technologies and monitor your interaction with their content.

You should review the privacy policies of any third-party websites before interacting with their content.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page and will take effect from the date shown at the top of the policy.